What is Google Ads and how does it work?+
Google’s advertising platform: you’re seen by people already searching for your product — in Search, on Maps, in Shopping and on YouTube. The algorithm learns from your sales.
Which is better: search ads or social ads?+
Search ads capture existing demand, social ads create new demand. They work best together — what to launch first depends on your niche.
Is it right for my business?+
If customers search for you on Google — yes. We work with service businesses, online stores and local businesses. During the audit, we’ll tell you honestly whether there’s demand.
How much budget do I need to start?+
It depends on your niche, region and competition — we calculate it around your KPI before launch. [MINIMUM BUDGET / MANAGEMENT FEE]
Which campaigns should I launch first?+
For services — Search; for online stores — Shopping or Performance Max. We add YouTube and remarketing once data starts coming in.
How do I avoid paying for irrelevant clicks?+
Keywords matched to specific intent, regular cleanup of search terms and negative keywords, and campaigns segmented by service and product.
When will I get the first leads?+
First inquiries often come in the first few days. Stable results follow once the algorithm has learned, usually within a few weeks.
How do I know my ads are working?+
For online stores — ROAS and cost per sale; for services — cost per lead and lead-to-customer rate. Clicks are secondary metrics.
How do I avoid wasting budget on mistakes?+
The main causes are incorrect conversion tracking, mixed campaigns and broad search terms. An audit finds them before they cost you money.
Do it yourself or hire a specialist?+
You can do it yourself, but mistakes in structure and analytics are expensive. If you want to manage it yourself, start with a consultation.
How do I scale what’s working?+
We move top performers into separate campaigns, raise budgets gradually and keep ROAS or cost per lead under control.