Demand grows
In November and December, Search and Shopping are full of buyers who are ready to purchase. If you’re not showing up, you’re handing them to competitors.
Why Q4 makes or breaks the year
The winner isn’t whoever pays more — it’s whoever prepares earlier
The usual way
Promo— launched 2 days before Black Friday
Campaigns— the same ones, just with a bigger budget
Feed— no sale prices or seasonal labels
After the peak— ads switched off, no remarketing
With Begin Digital
One goal: your record Q4
Season plan
What we do week by week
Audit and preparation
We check analytics and conversions, clean up the feed, segment the catalog by margin and prepare sale prices.
Launch and warm-up
Seasonal campaigns, YouTube and Demand Gen for warm-up, building remarketing audiences, testing offers for 11.11.
Sales peak
Maximum budget on the most profitable products, daily control of bids and stock, promotion assets.
Gifts and New Year’s
Gift demand, remarketing to those who didn’t buy at the peak, and a focus on delivery before the holidays.
A custom plan for your business
Take off into the season with us
We’ll review your account and feed, calculate your seasonal budget and give you a step-by-step plan through Black Friday and New Year’s.
Google Partner · 6 years · E-commerce and services