The account couldn’t see actual sales
Without tracking calls, Telegram, and offline conversions, the algorithm treated the campaigns as ineffective.
A store selling new and used Apple devices sourced from the US and Europe. A large share of sales happens via phone calls, Telegram, and visits to the Lviv store, as buyers want to check the device’s condition in person. As a result, actual sales far exceed the online transactions recorded in the account.
Without tracking calls, Telegram, and offline conversions, the algorithm treated the campaigns as ineffective.
Search results were dominated by marketplaces and official resellers with bigger budgets and more trust.
There were no prominent call or Telegram buttons, so shoppers left without reaching out.
Without Local campaigns, the Lviv store was left out of the advertising strategy.
PMax and Shopping for product demand, GDN for warming up audiences, Maps for store visits.
Calls, Telegram clicks, and visits via Maps are sent to Google Ads as conversions.
Call and Telegram buttons on product pages, photos showing each device’s actual condition, and simpler navigation.
Map ads for people looking for Apple devices nearby who want to check them out in person.
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