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159 leads at €43 each and €27,484 in sales for a plastic surgery clinic in Czechia

PMax Local · Search · GDN · Maps Period: October — December 2025
403% ROAS

Client details

NicheAesthetic medicine and plastic surgery
GeographyCzechia, patients from Ukraine and Germany
ChannelsPMax Local · Search · GDN · Maps
GoalConsultation requests and bookings

A plastic surgery and aesthetic medicine clinic in Czechia with an international audience: local patients as well as clients from Ukraine and Germany. Before we started, it had an outdated website, a weak Google Maps profile, and no consistent paid traffic.

Challenges before launch

01

The website didn’t convert

Slow loading, clunky navigation, and no clear calls to action — the site failed to build trust.

02

Weak presence on Maps

Few reviews and photos and incomplete service descriptions led to low visibility in local search.

03

Different languages and audiences

Ukrainian- and German-speaking patients search differently and respond to different triggers.

04

Long decision cycle

Without remarketing, interested patients left to think it over and ended up going to competitors.

What we did

01

Campaigns for each segment

Separate Search campaigns for Ukrainian and German speakers, PMax Local for Czechia, GDN for remarketing.

02

Growing Google Maps

An optimized profile, Maps campaigns, and work on reviews.

03

Website recommendations

Speed, booking forms, and trust elements: certificates, doctors, before/after results.

04

A funnel for a long decision cycle

Multi-layered remarketing featuring testimonials and procedure results.

Results

403%ROAS
27 484 €in sales
6 820 €invested in ads
159leads at €43 each
About 70% of leads turned into bookings
A steady flow of patients from Ukraine and Germany
Google Maps became a standalone acquisition channel
[GOOGLE ADS / GA4 SCREENSHOT FOR THE PERIOD]

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