An audit shows where your ads are losing money before you change agencies or budgets. Here’s what the review covers.
Whether leads, calls, sales and order values are tracked correctly. Without this, every other conclusion is inaccurate.
How campaigns are split, whether they compete with each other for budget, and whether the structure matches your goals.
Which search terms you actually pay for and how much budget goes to irrelevant clicks.
For online stores: quality of titles and attributes, catalog segmentation, and errors that limit impressions.
You get a list of issues, their impact on your budget and specific steps on what to change first.