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553 leads at UAH 427 each and 431 actual appointments for a dental clinic chain in Kyiv

PMax Local · Search · GDN · Maps Period: May — September 2025
553 leads

Client details

NicheDentistry, clinic chain
GeographyKyiv, Ukraine
ChannelsPMax Local · Search · GDN · Maps
GoalConsultation requests and bookings

A chain of dental clinics across different districts of Kyiv, offering everything from emergency care to implants and cosmetic dentistry. Before we started, the website was outdated, and patients came mostly through organic search and referrals.

Challenges before launch

01

Outdated website

Slow loading, an inconvenient booking form, and no clear calls to action.

02

Competition in local search

Dozens of clinics compete for the same queries, and the chain had weak positions on maps.

03

No service segmentation

Emergency toothaches and veneers were lumped into one strategy.

04

Location advantage went unused

Individual clinics in the chain weren’t getting their own flow of patients from their district.

What we did

01

Service-based campaigns

Emergency care, orthodontics, implants, cosmetic, and pediatric dentistry — each with its own offer and landing page.

02

Maps for every clinic

Optimized profiles and Maps campaigns geotargeted to nearby districts.

03

Website recommendations

A short booking form, call buttons, doctor photos, certificates, and reviews.

04

GDN and similar audiences

Re-engaging people who didn’t book and reaching new patients.

Results

553leads
427 ₴cost per lead
78%booking conversion rate
236 690 ₴invested in ads
About 431 actual doctor appointments
Every location in the chain got its own flow of patients
Google Maps became a standalone acquisition channel
[GOOGLE ADS / GA4 SCREENSHOT FOR THE PERIOD]

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