Highly specialized searches
Buyers search by part numbers and specs. Broad campaigns missed this demand and converted poorly at a high cost per click.
2884% ROAS and UAH 1.85M in sales for a drone parts store
PMax Shopping · Shopping · Search · GDN
Period: 03.28 — 04.27
2884%
actual ROAS
Client details
NicheOnline store for drone and UAV parts
GeographyUkraine
ChannelsPMax Shopping · Shopping · Search · GDN
GoalSales: retail and wholesale
An online store selling components for FPV drones, quadcopters, and UAVs. Customers include FPV enthusiasts, drone-building teams, and volunteers. A large share of orders are wholesale, so actual turnover far exceeds the number of transactions in the account. Before we started, paid traffic wasn’t a consistent channel.
Challenges before launch
The website wasn’t built for wholesale
There were no dedicated terms for large orders, which lowered conversion among the most valuable buyers.
Campaigns didn’t cover all demand
Without combining Shopping, Search, and display, some buyers never saw the store at the right stage.
Order values weren’t being passed
The algorithm optimized for the number of transactions rather than their value, and didn’t single out the highest-value orders.
What we did
Multi-campaign structure
Search for part-number queries, Shopping and PMax for product listings, GDN for remarketing. Each channel covered its own stage of the funnel.
Niche-specific feed and keywords
Specs and part numbers in product titles, tightly targeted keywords for models and components, irrelevant queries filtered out.
Website recommendations
A dedicated wholesale terms section, easier checkout for bulk orders, and better product pages.
Conversion values and Target ROAS
The algorithm learned to distinguish retail purchases from wholesale ones and prioritize the most profitable traffic.
Results
2884%actual ROAS
1 847 940 ₴actual payments received
64 059 ₴invested in ads
89transactions in the account
Every UAH 1 invested brought in almost UAH 29 in revenue
Wholesale orders far exceeded the account data (977% ROAS)
Four campaign types worked together to cover all demand
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