Narrow niche
Limited audience: broad targeting brought irrelevant traffic and eroded profitability.
The official Ukrainian distributor of an equipment brand, offering everything from budget-friendly products for home aquariums to premium pond equipment. Customers include aquarium hobbyists, pond owners, pet stores, and wholesale buyers.
Limited audience: broad targeting brought irrelevant traffic and eroded profitability.
At launch, PMax and Shopping had no historical data and spent the budget unevenly.
Search results were dominated by large platforms with more trust and bigger budgets.
The risk of promoting low-margin small items instead of high-ticket equipment.
Clear titles, categories, and attributes, plus separate campaigns for aquarium and pond equipment.
Remarketing and similar audiences without a significant increase in cost per purchase.
Pumps, filters, and pond equipment took priority, while small accessories ran with limited bids.
Passing purchase values to Google Ads kept ROAS above 1000% while we gradually scaled.
A free account audit — with first recommendations right on the call