Starting from scratch
No account history or data, so building a steady lead flow took time.
A mid-range and premium event agency: corporate parties and team-building, kids’ parties, private events, and conferences. Before we started, leads came from referrals and social media, and Google wasn’t used as a channel.
No account history or data, so building a steady lead flow took time.
High cost per click and broad searches like venue rental or decor.
It was unclear what the services included and how to submit an inquiry.
A corporate client and the parents of a birthday child search in completely different ways.
Keywords in English and Arabic, negative keywords, and a dedicated offer for each service line.
Interest-based segments and remarketing to website visitors.
Clear offers, a simple inquiry form, project photos, and testimonials.
Conversions broken down by service and a stable cost per lead as the budget grew.
A free account audit — with first recommendations right on the call