Both channels can be profitable, but they work with different demand. Here’s how to choose where to start and when to combine them.
In search, people put their need into words themselves: “buy FPV motor”, “dentist near me”. Ads show up at the moment the decision is almost made. That’s why Google often drives sales faster for services with clear search intent and for online stores.
In the Instagram and Facebook feed, people aren’t looking for your product — you have to catch their interest. It’s a strong channel for new products, impulse purchases and brands people don’t know yet.
If people are already searching for your product: repairs, healthcare, B2B services, products with specific models. Keywords, Shopping and Google Maps matter most here.
If search demand is low, but your product looks great visually or solves a problem people don’t think about until they see the solution.
Meta brings in new audiences, while Google converts those who later search for you by name or category. The key is unified analytics, so you can see each channel’s contribution to sales.