Most “Google Ads doesn’t work” cases come down to a few common setup mistakes. Check your account against this list.
If calls, messenger leads and actual order values aren’t passed to the account, the algorithm optimizes blindly and spends your budget in the wrong places.
Different services, products and audiences in a single campaign keep the algorithm from understanding what exactly to optimize for. Segment by business line.
Without regularly cleaning up search terms, you pay for clicks from people who were looking for something else entirely.
Even perfect ads won’t save a slow website without a clear offer, a form and contact buttons.
Sharp budget increases disrupt Smart Bidding learning. Raise budgets gradually and keep an eye on ROAS or cost per lead.